Economics

Every yes spends a no

Economics · 2 min

Every yes spends a no

Economics begins when you notice that choosing is refusing. Time, attention, and capital can only sit in one place.

Opportunity cost is the value of the path you did not take. It is invisible on receipts, which is why people ignore it until a quieter option would have been better.

Before a yes, name the best alternative you are killing. If you cannot name one, you have not looked.

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